| TROLLEY-FRIENDLY PROGRAM |
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We are excited to continue our highly-successful Trolley-Friendly Program for the 2012 Season. Using this program, we will motivate our riders to spend their money here in Albuquerque, stimulating our local economy and highlighting our exceptional local businesses. We have created window decals that will distinguish a business as "Trolley-Friendly." Our riders will be directed to be on the lookout for these decals with the incentive that participating businesses will offer them discounts or incentives. These discounts could be, for example: 10% off, a free item or a complimentary appetizer/dessert. Participating businesses will recognize Trolley riders by the I TROLLEY ABQ stickers they receive on all tours. This sticker may be on their person or attached to our Season 4 Trolley-Friendly Businesses rack card. We know that this incentive pro
If you would like to participate in this exciting new program, please fill out the 2011 Trolley-Friendly Program Form and return it to ABQ Trolley Co. by March 1, 2011 (to be included in printed rack card). Forms received after March 1st will be listed at abqtrolley.com only.NOTE: The Trolley-Friendly Program is not the same as Trolley Advertising.Photos: (left) Dennis Bonfantine, owner of Kelly's Brew Pub & Restaurant, proudly displays his 2011 Trolley-Friendly decal in the storefront window. (Right) 2010 & 2011 Trolley-Friendly window decals displayed at Gertrude Zachary Jewelry & Antiques in Nob Hill.
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gram will encourage our riders to seek local establishments that are part of the Trolley-Friendly network. In order to participate in this program, we ask that you do the following:

